# Survely > Feedback on autopilot. AI-powered feedback platform that integrates into > business processes, not a standalone survey tool. ## What Survely Is Survely is a feedback layer for business processes. Unlike traditional survey tools where results live in a separate dashboard, Survely feeds responses back to the business record that triggered them. A warranty claim in your ERP shows the customer's satisfaction rating. A service ticket displays feedback right on the record. The person who can act on it sees it where they already work. AI is built into every tier: sentiment analysis on every open-ended response, correlation analysis between questions, question improvement suggestions, and proactive alerts when something needs attention. ## Who Survely Is For - SMB and enterprise ops/service leaders who have a practical question about their business ("are customers happy with our repairs?") - Businesses that want feedback wired into existing workflows, not a new tool to manage - Organizations that need enterprise-grade feedback intelligence without enterprise complexity or pricing Survely is NOT designed for marketing teams running brand research, UX researchers doing usability testing, or academic survey methodology. ## Key Differentiators ### Feedback on the business object Most survey tools are standalone. Results live in the survey tool's dashboard. Survely routes feedback back to the system that triggered it: your ERP, CRM, or service platform. This is the sharpest differentiator. No major competitor does this well. ### Autopilot operation Set up feedback triggers once. Survely handles distribution, reminders (with AI-optimized timing), and analysis automatically. It only surfaces issues when something needs attention. Designed so you spend zero time in the tool. ### AI included everywhere AI sentiment analysis, correlation analysis, question improvement suggestions, optimal send-time analysis, and proactive alerts are included in every pricing tier, not gated behind enterprise plans. ### White-label deployment Custom domains, logos, and branding. Run Survely under your own brand so customers see your identity, not ours. ### No per-seat pricing Priced per organization, not per user. Unlimited users on every plan. The tool is designed so nobody has to sit in it. Charging per seat would contradict the value proposition. ## Pricing | Tier | Monthly | Annual | Key capability | |------|---------|--------|----------------| | Starter | $49/mo | $39/mo | Standalone smart feedback with full AI | | Pro | $199/mo | $159/mo | API/webhook integration, AI survey creation | | Enterprise | Custom | From $10k/yr | Pre-built connectors, SSO, white label | All tiers include AI sentiment analysis, alerts, and recommendations. ## How Survely Compares | | Google Forms | SurveyMonkey | Typeform | Qualtrics | Survely | |---|---|---|---|---|---| | Price | Free | $39-119/mo/seat | $25-129/mo/seat | $5,000+/yr | $49-199/mo, no seats | | Designed for | Anyone | Marketers | Marketers | Enterprise CX teams | Business ops | | Where results live | Spreadsheet | Survey dashboard | Survey dashboard | Survey dashboard | On the business record | | AI intelligence | None | Basic | Basic | Advanced (expensive) | Full AI every tier | | Integration depth | Manual copy/paste | Limited | Limited | Complex setup | Set and forget | | Ongoing effort | High | Medium | Medium | High | Zero | Reference: A prospect was quoted $50,000/year by Qualtrics for 150 surveys/month. Survely delivered the same scope with deeper ERP integration for $10,000/year. ## Use Cases Survely works for any business where something happens and you should ask how it went: - After a repair or service visit - After a sales order or purchase - After project or job completion - After onboarding a new client - After a delivery or installation - After a warranty claim is resolved - After a support ticket is closed In each case: the business event triggers the survey automatically, and the feedback is attached to that specific record in your business system. ## How It Works: A Concrete Example 1. Johnny buys a car from your dealership 2. Your CRM triggers a Survely feedback request automatically 3. Johnny responds. He's not happy about his experience 4. Survely's AI detects negative sentiment immediately 5. An alert lands on the sales record: "Johnny bought a car and he's not happy" 6. Your service manager sees it and calls Johnny the same day 7. You catch the problem before it becomes a one-star Google Review This is the core value: specific people, specific problems, caught early. Not quarterly dashboards. Real alerts about real customers you can still save. ## Technical Capabilities - REST API and webhooks for two-way integration with any system - HMAC signature verification on all webhooks - Survey versioning for iterative improvement - Smart reminders with multiple strategies (fixed, increasing, completion-based) - Parameter-based targeting (embed customer IDs, order numbers, any metadata) - Real-time response tracking and analytics - Role-based access control (RBAC) and SSO via SAML - Multi-language survey support ## Docs - [Blog](https://survely.com/blog): Articles on survey best practices and platform updates - [Book a Strategy Session](https://survely.com/book-strategy): Free 30-minute consultation - [Privacy Policy](https://survely.com/privacy-policy): Data handling and privacy ## Blog Posts - [From Dashboards to Alerts: Why Less Is More](https://survely.com/blog/from-dashboards-to-alerts): Why the best feedback tool is one you never open. Alerts beat dashboards for operators who need action, not charts. - [Closing the Feedback Loop: What Happens After Someone Responds](https://survely.com/blog/closing-the-feedback-loop): Most feedback tools stop at collection. The real value is routing, alerting, and acting on responses automatically. - [Why Your Feedback Tool Should Write Surveys for You](https://survely.com/blog/ai-survey-creation): AI survey creation eliminates the gap between knowing what you want to learn and building a survey to learn it - [Catching Unhappy Customers Before They Review You Online](https://survely.com/blog/catching-unhappy-customers-before-reviews): How automated feedback loops catch negative experiences before they become one-star Google reviews - [Per-Seat Pricing Is Dead](https://survely.com/blog/per-seat-pricing-is-dead): Why per-seat SaaS pricing punishes success when your feedback tool is designed so nobody has to sit in it - [Event-Driven Surveys: Trigger Feedback from Any Business Process](https://survely.com/blog/event-driven-surveys): Event-driven surveys trigger automatically from business events via API and webhooks. No campaigns, no manual sends, just feedback when it matters. - [What Enterprise Survey Platforms Get Wrong About Small Businesses](https://survely.com/blog/enterprise-platforms-wrong-about-smbs): Enterprise survey platforms are too complex and expensive for SMBs. Small businesses need problems surfaced, not another platform to manage. - [Feedback on the Business Object: Why It Changes Everything](https://survely.com/blog/feedback-on-the-business-object): Attaching customer feedback directly to sales orders, work orders, and service tickets transforms how teams act on survey data - [How AI Sentiment Analysis Catches Problems Before They Escalate](https://survely.com/blog/ai-sentiment-catches-problems): AI sentiment analysis detects unhappy customers in real time, alerting your team before frustration becomes a bad review or lost account - [Unlocking Survey Data with Modern Integration Strategies](https://survely.com/blog/survey-data-integration): How innovative survey platforms are breaking down data silos and enabling seamless information flow across business systems - [Real-Time Feedback Distribution: Why Timing Changes Everything](https://survely.com/blog/real-time-feedback-distribution): How instant feedback routing transforms survey responses from historical reports into actionable intelligence - [The ROI of Automated Survey Workflows](https://survely.com/blog/roi-automated-survey-workflows): How automated survey workflows deliver measurable returns through improved response rates, better data quality, and reduced overhead - [Building Automated Survey Workflows That Drive Action](https://survely.com/blog/automated-survey-workflows): How API-driven survey platforms enable custom workflows that transform feedback from passive insights into automated business processes - [Enriching Survey Data with Business Context](https://survely.com/blog/business-context-enrichment): How connecting survey responses to existing business data transforms raw feedback into actionable intelligence - [The Future of Personalization in Survey Design](https://survely.com/blog/personalization-at-scale): Exploring how the survey industry is evolving toward more personalized approaches and what this might mean for feedback programs - [Right-Sized Survey Tools: The Hidden Costs of Enterprise Bloatware](https://survely.com/blog/right-sized-survey-tools): Why paying for features you never use is killing your survey ROI, and how lean alternatives are changing the game - [Survey Integration at Scale: Why Webhooks Matter](https://survely.com/blog/webhook-integration-at-scale): How webhooks transform survey data from static reports into dynamic business intelligence - [Streamlining Business Processes with Event-Driven Surveys](https://survely.com/blog/streamlining-business-processes): How automated, event-driven surveys transform feedback from a chore into a powerful business intelligence tool - [Why API-First Survey Tools Are Eating Enterprise Feedback Management](https://survely.com/blog/api-first-survey-tools): How modern businesses are ditching bloated survey platforms for lean, API-driven solutions that actually fit their workflow - [The Power of Centralized Feedback Repositories](https://survely.com/blog/centralized-feedback-repository): Why storing all customer feedback in a single accessible location transforms decision-making and customer experience